Introduction to Writing compelling Website Content
How exactly should website content be written? If you are new to writing, then, this must be such an uphill for you. But not to throw in the towel just yet.
By reading this informative blog, you’re already miles away into success than the average Joe.
You will agree with me when I say:
Great content is compelling, stunning, and captivates the mind.
But you may be wondering:
How do I create top-notch website content that readers never get enough of?
It gets better:
This shouldn’t crack your head that much. Keeping your readers engaged and informed is the best content marketing strategy for your business.
Thus, creating the right content will set you on top of your competition in 2020 and beyond.
Here is the deal:
Creating awesome website content is a ticket for generating organic traffic. Businesses that have lots of traffic to their websites have higher ROIs.
This is attributed to an increased number of leads of fresh visitors that turn into customers.
Your readers need to find value in your content. Competition in business is stiff and probably, your competition has a budget for paid traffic.
The best way to triumph over this is through valuable content that readers find irresistible.
So, what’s in for you?
In this article, you will learn how to tweak your website content. You will also learn how to make your content irresistible.
So, let’s jump in!
1. Have Knowledge of Your Audience
How well do you know your target market? Well, this is the first step to your success or failure in content marketing.
Prior in-depth research about your audience is a necessity for your business to thrive.
Knowledge is power and if you desire to beat your competition, you have to know your audience by age, sex, occupation, lifestyle, personal interest, preferences, and places of residence.
Why is this important?
Knowing the persona of your audience helps you remain relevant. Therefore, when you learn market psychology, you are in a better position to write what your audience loves.
Does your audience love long or short-form content? Also, this is dependent on the type of services or products you offer.
If your audience is looking for in-depth information then, you have to provide long-form content.
The flip side is also true:
Some prefer short-form to long-form content. Probably, they have a low attention span and anything that’s longer than necessary is not their cup of tea.
To keep them, you should only create attractive content that keeps them glued to your website.
However, you can also strike a balance between long-form and short-form content. Some of your audience will find this helpful.
2. Carry out In-depth Research
When potential leads surf through search engines, they are looking for solutions to problems. So, are you providing adequate information in your copy?
The duration your readers take on your website is determined by the nature of the content. More so, readers will stay longer if they find the content informational.
Who can resist valuable content? Nobody! Your guess is as good as mine.
You are probably wondering: how do I make my content useful?
Avoid fluff and be straight forward. Technically, you have less than a minute to impress your website visitors. They should find the solution to what they are looking for in your headline.
What makes them stick around is the promise in the headline.
This calls for knowledge about search intent. Carry out in-depth research to understand what your potential traffic is looking for and provide just that.
Doing this constantly will reduce your bounce rate.
(Note: Would you love to learn how to improve your leads acquisitions and sales? Then read this amazing blog post: Why Your Marketing Approach Is Not Yielding Results)
3. Use Power Words
One way of keeping your readers engaged is through useful content. But how do you ensure every word counts and that it’s valuable? The solution lies in using power words.
When used correctly, power words have the potential to trigger emotions in readers.
One more thing:
Emotion beats logic in sales. Therefore, the best way to increase your conversion rate is by using power words that evoke emotions in your readers.
Ideally, your readers do not just want to see the product but the benefit it offers.
What are some of the power words?
You will find the following powerful words useful when you create your next content.
- Manageable, and
The list is endless…
To captivate your readers, distribute power words throughout the content. The first place should be in the headline. If your readers can’t find something to hook them in the title, they’ll bounce out.
Next, you want to sprinkle some in the body of your content and the sub-headlines. To wrap it up, end your content with a strong call to action.
To convince your reader to take immediate action, you can use a power word that communicates urgency by adding scarcity. An example would be; use of words such as limited or scarce.
4. Use Bucket Brigades
You could be having great ideas but linking one to another is a challenge. Readers love flow and if your content has logical ideas that flow well, you increase your chances of converting leads into sales.
Moreover, your flow in ideology shows you’re an authority in your niche.
So, what’s a bucket brigade? Let’s find out!
- Here is why:
- You might be wondering:
- It gets better/worse:
- And the best part:
- Here’s the deal:
And, the list is endless…
The good news:
You can come up with your own bucket brigades. A little creativity and you have your bucket brigade. After all, what you want is to keep your readers glued to your content until you present the final offer.
5. Write Readable Content
The statistic of people who skim content stand at 79%. What does this even mean? Well, not everyone will read the entire content in your copy. This can be frustrating! Right?
But it’s a fact that you can use to your advantage.
Here is how to go about it:
Content with more white spaces is appealing and easy to read as well. You are probably asking yourself: how do I achieve more white spaces in my copy?
First, use short sentences. The ideal sentence should have between 17 and 20 words. Anything that is more than that is considered unnecessarily long.
Shorter sentences convert better than longer ones.
Second, use short paragraphs to capture your ideas. You should aim for a paragraph of 2-3 lines. If you have to exceed this range, then 4 lines should be okay.
Avoid longer paragraphs since they are monotonous. You’re not writing an academic paper.
Third, strive to use everyday simple language and be conversational. Make the reader feel the connection. Use the active voice and lots of the second person pronoun–you.
6. Apply SEO for Website Content
It is pointless to write content that nobody reads. So, should you stop writing if nobody is reading your content? Not really. Here is the good news.
You can leverage SEO to reach to your target audience.
But how does SEO work?
SEO stands for search engine optimization. You can optimize your content and make it scan-able by search engines. Your typical audience relies on search engines for information.
Therefore, you want to ensure they can find you when they search for solutions online. This begs the question: how do you optimize your content for SEO?
Here is what you should do:
- Use long tail and less competitive keywords.
- Distribute the keyword evenly throughout the content. You can have it on the headline, sub-headline, introduction, body text, and conclusion.
- Use Meta descriptions and make sure your keyword features in it.
- Using hyperlinks, connect to authoritative websites when you create content.
- Use inbound links to connect one content and another within your website.
When providing more information, you can refer your reader to a previous post that handles the subject matter in detail.
While this builds confidence in the reader, search engines also recognize this and reward you for good SEO practice.
Great content doesn’t come by chance. It takes effort in understanding the basics and putting them into practice.
In this time and age, your typical audience spends a significant amount of their time online.
Besides, they rely on the internet for almost everything. When they visit your website, they should find you prepared with top-notch content that meets their search intent.
The content should be useful, helpful, and compelling.
So, what are you waiting for? You can start using these tips to write compelling website content that your readers find useful and helpful.
Alternatively, you can hire an experienced website content writer for excellent results.