Successful brands deliver quality services and products as well as good public relations. While managing one or two customers may be simple, handling hundreds or tens of thousands can be a hassle!
You have to go out of your way to ensure they’re satisfied to the best of your ability, which can be daunting. The good news is this is where a community manager comes in handy. Community managers are brand ambassadors that build brand credibility on social media to influence sales.
According to a Boston Digital Study, 65% of consumers are predisposed to buy from a brand they have followed and interacted with on social media for over a month. That’s the sneak peek view of what a community manager can do. We cover in detail what a community manager means to a brand in the rest of this guide.
Who is a Community Manager?
First things first! Who is a community manager? Simply put, a community manager is an expert tasked with helping brands grow and manage brands’ online communities. They’re a brand’s face and link brands with customers.
What does a Community Manager do?
A community manager is a brand’s backbone, both online and offline. They champion a brand’s voice on online platforms like Facebook and offline platforms like in-person activation events.
While it’s possible to confuse them with other digital marketing professionals, that shouldn’t be an issue when you know their specific roles. So, let’s dive in!
1. Social Media Platforms Management and Content Creation
Brands hire community managers to run their social media platforms like Facebook, LinkedIn, and Twitter. Their primary role is managing and creating content for brands’ Social media platforms. But, this also depends on the brand size and terms of engagement.
Below is a quick rundown of what their content creation and management roles entail!
- Creating an inclusive social media content calendar for all social platforms.
- Creating relevant and engaging content as guided by the content calendar.
- Researching to learn more about the ideal target audience.
- Collaborating with other professionals like graphic designers.
- Managing marketing campaigns.
2. Creating Brand Awareness
Brand awareness is essential for widening the marketing scope and reaching out to more potential customers. Community managers are more skilled and know how to do this better than ordinary persons.
Creating engaging social content and posting regularly is one of their secret weapons for fostering brand awareness. According to the Status Brew, online communities boost engagement by 21%, contributing to higher sales.
3. Finding New Leads Online and Offline
Finding leads and turning them to customers, repeat buyers, and brand advocates require special skills. Community managers are among the few digital marketing specialists who can pull this off.
They know where to find leads, what to say, keep them engaged, and nurture them for conversion. According to Jumplead, nurtured leads produce a 20% increase in sales opportunities.
What’s more? Brands that nurture leads make 50% more sales at a 33% lower cost. Luckily for you, a reliable community manager can help your brand realise this.
4. Developing a Community Growth Strategy
Community managers play a significant role in developing a brand’s growth strategy. They pull in their digital marketing expertise to help create an overall brand growth and digital marketing strategy.
They ensure all content syncs with the brand’s voice, values, vision, and mission. They also advocate for more social presence in the overall strategy.
5. Analyzing and Monitoring Stats
Monitoring and analysing consumer behaviour is an integral part of marketing. It’s one sure way of telling if your strategies are working or not. A community manager knows the key performance metrics to check for content and marketing campaigns.
This is why you’ll want to have one in your team–to help you monitor and analyse engagement, subscription, and conversion rates.
Community managers are an integral component of every marketing team–whether digital or traditional. This is why you should have one to help you boost your brand’s awareness and generate more sales. If you’d like to get started but don’t know how to go about it, this is where Hearts Agency comes to the rescue. Be sure to contact us here!